Index : 1,452 | 1Yr : +8.54% | 1Mo : -0.46%
Category : Sectoral Trackers
Min Investment : 12,258
The evolution of media from Doordarshan (DD) Network and All India Radio (AIR) to present day private television networks, diverse range of channels in television and radio has happened due to revolution in technology in the recent decades and government co-operation. Today, mass media is a huge industry and has thousands of programs across different channels and delivery systems.
The media industry primarily gets its revenues from Subscription fees and advertising. The average revenue per user is very less in India as compared to the standards of the developed world. This is because the subscription cost of media is much lesser in comparison. However, the advertising expenditure has been on the rise and is expected to steadily grow at a high rate. The industry is expected to grow at a healthy pace of around 15% every year due a wide subscriber base and reach USD 34 Billion by 2020.
Indian Mass media is divided into: Television, Print Media and Radio. The way the Indian population consumes information is dynamic and is changing drastically. With the emergence of DTH companies, Netflix, Youtube and other online sources. With an exponential growth in smartphones, networks and internet bandwidth, several opportunities and threats have arisen. Developing business models around millenial consumption patterns will determine long-term sustainability. In these rapidly evolving scenarios, one thing is certain: It will be the survival of the fittest.