Brand Conscious

Index : 1,649 | 1Yr : +15.51% | 1Mo : -0.86%

Category : Current Trends

Min Investment : 22,334

Sharpe Volatility Trend

With a savings rate of over 35%, Indian consumers are becoming more brand conscious with time. Brand names that have become a symbol of quality and promise of upholding services. With corporate India spending heavily on brand campaigns and advertisements, it has certainly had a major impact on consumer behaviour. Also with rising per capita income of the general youth population, their preferences are becoming more distinct.

For the longest time, India has been known to be among the most price conscious emerging markets in the world and for a reason. The lack of purchasing power forced them to settle for mediocre and cheap products just serve the purpose. From the time when paying extra for a brand was considered gullible, India has come a long way in accepting that 'You get what you pay for.' In the recent years, there have been many instances of bad quality mainstream products which have given everyone a reality check. As the saying goes, 'Quality is remembered long after the price is forgotten.' These companies strive to create this intangible value that lasts a long time and creates a loyalty factor among its customers.

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