Index : 1,644 | 1Yr : +17.71% | 1Mo : -0.91%
Category : Sectoral Trackers
Min Investment : 8,623
The media & entertainment industry in India consists of many different segments such as television, print, films, multiplexes and DTH operators. has immense growth potential and is expected to double its growth to USD 34 billion by 2020 as revenue from advertisements have been steadily on the rise. Since India is among the most celebrated consumer markets in the world, large companies' advertising budgets have been growing by the year thereby making Indian media industry the recipients of these large expenditures. The high value of information & entertainment in the daily life of the second most populous country in the world is irresistible. Government initiatives such as increasing FDI limits to 100 percent in cable and DTH satellite platforms is a boon for the industry.
However, the biggest challenge faced by them today is the digital inclusion of the masses via internet and smartphone connectivity. Eyeballs which were earlier captivated by television, print and theatre are now moving to online channels. A case in point is the transformation of the music industry which derives maximum revenues from the online digital channels and physical sales have plummeted. With a wave of growth in internet penetration that is taking place, the rural population's first experience and preference of media could very well become digital through smart phones.
One important fact remains: Ad spends in traditional mass media far surpass online channels and as businesses, they are still very lucrative and has enough firepower to survive and evolve with the changing landscape in the future. Invest in this theme and get exposure to the most well run and established companies from the media & entertainment industry.