Alcohol Driven

Index : 1,101 | 1Yr : -79.06% | 1Mo : -5.61%

Category : Sectoral Trackers

Min Investment : 8,008

Sharpe Volatility Trend

India is a diverse country but alcohol is socially accepted across different cultures. Drinking is a major part of the popular lifestyle today. People drink to celebrate in good times, drink to forget in bad times and drink to unwind on the weekends. The alcohol consumption of the adult population has been increasing fast. India has a long way to go in catching up with the global standards of alcohol consumption, so the opportunity at hand is immense. Research conducted by the World Health Organization (WHO) reveals that alcohol consumption of populations from rich countries is 3 times more than poorer countries. The economic prosperity of a country and per capita income is directly related to amount of alcohol that is going to be consumed.

Alcohol business is truly a recession free business and qualifies as a defensive play as it is relatively unaffected by factors outside the industry. The fact that it is mildly addictive ensures a repeat customer base hence there the brand loyalty is very high. The lifecycle of an average customer tends to be very high in comparison to other businesses: A dream come true for any entrepreneur.

As the disposable income is steadily going up, the market share of Indian Made Foreign Liquor (IMFL) is increasing while there is a declining trend in the consumption of country liquor. The industry is heavily taxed and new government regulations have a major impact on profitability.

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